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This web page bluemountainpools.com has the following in the site, "Blue Mountain Pools - In Ground Swimming Pool Builder Contractor." We saw that the webpage also stated " Blue Mountain Pools has been serving Portland, Oregon and Vancouver Washington as the premier swimming pool builder contractor for over 40 years." It also said " We specialize in building custom in-ground gunite swimming pools, spas and water features. Over the years, we have built pools indoors and outdoors on nearly every terrain. View our Gallery to see images of some swimming pools, spas and water features we have created for clients in the Portland, ." The header had portland as the highest ranking optimized keyword. It is followed by swim, pool, and builder which isn't as ranked as highly as portland. The next words bluemountainpools.com used was contractor. oregon was included but might not be understood by web engines.